There are over 9 million e-commerce stores in the US alone, so it’s safe to say that competition is pretty stiff. The advantages of owning a successful online business are pretty clear – you set your hours, and make a ton of money. But with so many choices out there for consumers, how can you make sure that your store is the one they choose?
Here are some tips.
Use High-Quality Images
This one may seem like a no-brainer, but you’d be surprised how many e-commerce stores use low-quality images. In today’s age of Instagram and Pinterest, people are used to seeing high-quality, beautiful images everywhere they look.
So when they visit a store and see blurry or dark photos, it creates a feeling of mistrust and that could send them running to a competitor’s store. Invest in a good camera and take the time to learn how to use it, or hire a professional photographer to take some shots of your products.
If you choose to DIY it, there are plenty of tutorials online that can teach you how to take great product photos.
Write Compelling Product Descriptions
The photos are what will first catch your customer’s eye, but it’s the product description that will make them want to buy. This is your chance to sell your product and tell your customer why they need it in their life.
Your product descriptions should be clear, concise, and free of any grammar or spelling errors. But most importantly, they should be compelling. Use strong language that speaks to your customer’s needs and highlights the unique features of your product.
Say you’re selling a new type of toothbrush. Instead of writing “This is a toothbrush, it brushes your teeth,” try something like “This toothbrush will revolutionize the way you brush your teeth. Its unique design will make sure that every nook and cranny is clean and free of plaque.”
Offer Free Shipping
One of the biggest deterrents to online shopping is the cost of shipping. So while doing things like hiring a freight unloading service is great, offering free shipping will give you an edge.
You can either offer free shipping on all orders or set a minimum order amount that qualifies for free shipping. For example, you could offer free shipping on orders over $50. This also encourages customers to add a few extra items to their cart, helping to boost your average order value.
Provide Excellent Customer Service
In today’s world, customers expect excellence when it comes to customer service. If they have a problem with their order, they want to be able to reach out to you and get it resolved quickly.
Be responsive to customer inquiries and complaints. Make sure you have a dedicated customer service email or phone number that customers can use to reach you, preferably 24/7. And always take care of any issues that arise as politely as possible.
By following these tips, you can create an ecommerce store that is sure to stand out from the crowd. Customers will be drawn in by your beautiful images, compelling product descriptions, and excellent customer service.