For individuals looking to grow their career, market their products and services, or simply become the next big star, becoming famous on social media is often the next big step, especially on a platform like Instagram. That said, attempting to make a name for yourself among millions of other social media users can be a difficult feat.
You have to truly understand how social media functions, how to properly market yourself so that people will want to view your content, and how to grow your audience over time. Are you looking to become Insta-famous? If so, take a look at some of the valuable tips provided below to help you get started.
Develop Your Brand and Create Amazing, Authentic Content
Every successful social media profile starts with a great idea that will pull in an audience. Whether you are a brand or someone who just wants to create a profile that few can resist following and liking, the first step is figuring out who you are, what value you provide to your desired audience, and how you can provide amazing, authentic content that users will connect with. Whether you are a musician who is showing your new song ideas to the masses or a beauty guru who teaches others how to apply magnetic eyelashes, you have to make sure that you can thrive in your chosen niche. Otherwise, you are going to be fighting an uphill battle.
Another important thing to keep in mind is your past reputation or any other social media sites (used or forgotten). If anything is floating around that could damage your status, it could prevent you from growing on Instagram. Before you start setting up your profile, make sure to conduct a free background check to see if there is anything that could cause harm to you in the future. If there is, do your best to minimize damage ahead of time and address the issue when it comes up.
Aim to Provide Value for Your Audience
Your audience follows you for a reason. Whether that is because you provide them with content that entertains them or content that points them to a valuable product or service that they need, you need to make sure that you are providing them with the most value possible if you wish to maintain and grow your existing user base. This could come in the form of posts that feature helpful advice and tips, discounted products or services, or brand partnerships with similar businesses that allow your audience to improve their lives. No matter what direction your account takes, always aim to provide value for your followers.
Stay Engaged With Your Followers to Receive Engagement Back
Indeed, larger accounts cannot interact with all of their users, but engagement through content and the occasional comment is necessary if you are looking to grow, especially if you are using your Instagram profile to market your business. Make sure that your content provides calls to action, speaks to the user as if they are the only one seeing your post, and allows them to comment or ask questions. When a user does speak up, do your best to respond to them and provide positive feedback to their responses. The better your relationship with your followers, the more likely they are to continue following you and the greater the likelihood that others will take notice and do the same.
While you cannot guarantee that you are going to get Insta-famous, you can take the steps necessary to give yourself a fighting chance. If becoming famous on Instagram is your goal, use the tips above to create a show-stopping profile that will give you the audience you are looking for!